Vol. 31 No. 2 (2026): Strategic Management

Articles

• The use of artificial intelligence in marketing: a case study from the Czech Republic

  Michal Konečný, Pavlína Malíková, Yaroslava Kostiuk, Daniel Chamrada

  • SM2026_2_1

• How to support the implementation of Smart Human Resources 4.0 at the enterprise level - the role of leadership and organizational structure

  Nadežda Jankelová, Natália Mišíková, Katarína Remeňová

  • SM2026_2_2

• National Culture and Technological Entrepreneurial Orientation: A Study Utilising Hofstede's Theoretical Framework

  Renata Amidžić, Bojan Leković, Tibor Fazekaš, Saša Petković, Jerko Glavaš

  • SM2026_2_3

• Identifying User Behavioral Intentions Towards Accepting And Using Mobile Payment Systems: An Extended UTAUT2 Model

  Igor Milojevic, Dragana Rejman Petrovic

  • SM2026_2_4

• Generational Dynamics and the Bandwagon Effect in Consumer Electronics E-Commerce

  Ivan Jajić, Tomislav Herceg

  • SM2026_2_5