Quick Response Logistics in Retailing as an Information Technology Based Concept


  • Daniela Nuševa
  • Radenko Marić


Quick response, logistics, supply chain, information technology, retail


The concept of quick response logistics implies supply chain management strategy focused on increasing its efficiency. It is based on the implementation of modern information technologies, which should ensure a twoway flow of information between the participants. The concept of quick response logistics implies transformation of the traditional relationships, which were primarily based on individual interests to a partnership characterized by equality and cooperation of all the actors in supply chains. The aim of this paper is to point toward the benefits that the application of this concept provides, and which are reflected in the reduction of costs, inventory levels, number of errors, risk, order cycle, quicker flow of products, greater flexibility, better and faster response to consumer demand, etc. In accordance with this, the following research methodology was applied: a) The theoretical research identified the indicators of the quick response logistics concept, such as: implementation of modern information technology in logistics operations, electronic data and information exchange between the actors in supply chain, long-term and fair relations between the actors in supply chain; b) Empirical research was conducted on the market of the Republic of Serbia on a sample of 70 respondents from retail stores and logistics centres as the key participants in their supply chains. The basic hypothesis about the statistically significant impact of the identified indicators to the retailer’s speed of response to consumers demand, reducing the time from order to delivery and accuracy of delivery in accordance with consumer’s requests was tested. 3) On the basis of the conducted tests ways were identified to enhance and implement the concept of quick response logistics in retailing in the Republic of Serbia. The disadvantages of the research and recommendations for future research are given in the paper.